Luciano Tinelli’s adventure began in Valenza in 1966. Luciano Tinelli manifests creativity and competence, giving life to collections where new and extravagant ideas are mixed with artisan tradition. Its jewels make a name among the most famous international goldsmiths. The encounter with cultures and societies stimulating in their diversity provides further impulses for the creation of authentic masterpieces, including the Art Nouveau, Neoclassical and Zodiac collections, still in vogue given their being beyond ephemeral fashions. The passion for watchmaking led Tinelli to present his first watch in 1990. On February 2, 1993, at the competition "The Gallery of Design and Innovation" in New York, a jury at the watch presented by Luciano Tinelli the award --"Best in Show". In July of the same year, the JA Show created "The Window Unit Display" and Tinelli watches reposition at the top of the judges' preferences. In 2001 the JA Show in New York organized a "Concours d'Elegance" and the Tinelli watch in contention won the prize for the most attractive design. The victories were achieved in a highly competitive industry. The innovation and quality of the watches have transported the brand to the Asian markets, design and quality have crossed the continent. This online showcase was created to offer the opportunity to customers looking for exclusive jewelry, to buy anywhere in the world and to spread the culture of handmade jewelry. These successes have certainly brought prestige to Luciano Tinelli, raising his international prestige together with that of his jewels, whose elegant shapes in gold and enamel, defined by high quality diamonds, precious stones of color, are a pleasure to see, but even more to wear.