Avel Lenttan Jewelry was born from the creative and entrepreneurial drive of its founder.

With a strong social mission, advanced technological and artistic values and an alluring character Avel Lenttan Jewelry represents innovation in the jewelry sector.

All creations are based on a simple but novel idea, that of integrating a Micro Tag into the precious metal that allows you to track information about the production, provenance and ownership, while at the same time offering the possibility of adding a personal message with each jewelry purchase or gift. This new and technologically advanced adaptation allows for the traceability of the jewelry, offers greater security and also gives the opportunity to personalize the purchase and create lasting memories.

Avel Lenttan is a Slovenian-born entrepreneur and designer whose international career and constant search for a contemporary and minimal aesthetic shine in her eponymous jewelry brand. Globe trotter by destiny and by choice, Avel proposes a synthesis of the inspirations gathered during her travels. Her love for detail and a passion for gemstones come to life in the skilled hands of Italian goldsmith masters who interpret with excellent skill her creative and innovative ideas, inspired by global cultures and their symbolism.

Each Avel Lenttan Jewelry creation is produced in the brand’s Italian ateliers.

Every process is supervised internally under the careful watch of the founder and her team to create the highest quality collections and most sophisticated workmanship.

The “My Memory Forever”patented technology uses a microchip integrated into the metal of every individual jewelry piece that permits tracing the origin of the gold, diamonds and gemstones, to guarantee the ethics and provenance of its component parts.

My Memory Forever”, represents the “memoria” of the object itself and allows the user, thanks to the use of a custom-created app, to access the technical and manufacturing information of their personal jewelry piece at any time.

Avel Lenttan Jewelry atelier is committed to overseeing and guiding its production chain processes with the constant goal of improving the environment to benefit of its customers, employees and the greater community.

In keeping with the green economy and its ethics, Avel Lenttan Jewelry uses raw materials- from colored stones, to diamonds, to precious metals- observing the strictest regulations on the supply of raw materials as established by World Gold Council.

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