The impetus for change: In the most difficult period of the last decades, the Italian jewelry brand "Lenti & Villasco" relies on digital development

Danilo Lenti, CEO of Lenti & Villasco 1963, has decided to face a great challenge. In this terrible historical moment, the company has decided to connect with digital platforms. The investments made by "Lenti e Villasco" will bear fruit around the end of the current year. To compensate for the lack of a trade show in the sector, the company will seek to hold small private events at the premises to offer a better experience to the customer.

The artisan tradition remains the most important value in the production of handmade jewelry in Valenza.

The aim of the company will be to continue to guarantee a very high standard in the production of high-quality jewelry and, in addition, the development of the main office, we will be able to welcome both Italian and foreign customers in the center of Valenza. According to Danilo Lenti, digitalization is an important aid in finding new contacts and generating new orders, but then the jewelry must be of quality to retain customers. The technologies of 3D printing and CAD design have an important place, but the human touch of the goldsmith is a distinctive mark of the jewels of Lenti & Villasco that high-level customers appreciate.